Not long ago, the most famous place to eat in Mystic, Conn. was a 1970s pizza spot, the co-star of the 1988 Julia Roberts flick, Mystic Pizza.

Now, the picturesque coastal town is among the most exciting culinary destinations on the East Coast, with some of the country’s best seafood, along with heirloom produce, exquisitely crafted breads, superb coffee flavored with miso, and yes, pizza. Chefs and restaurant operators are seeing Mystic as a more attractive vacation spot to do business than, say, the Hamptons on nearby Long Island, N.Y.

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