Niantic Main Street is a non-profit organization committed to preserving, enhancing and promoting the East Lyme villages of Niantic and Flanders, Connecticut.

Niantic Main Street consists of local businesses such as Niantic Bay Playhouse , Sift Bake Shop ,restaurants, beaches, clothing shops, candy and ice cream shops, a children's museum, an authentic Bakery, boutiques, and SO much more! Don't forget to take in the amazing views on The Niantic Boardwalk 

Seasonal events highlight this small village such as their holiday parades, live music events, car shows, and don't forget the Farmers Market every Thursday!

The vision of NMS is to help create an inviting seaside village easily accessible by car, foot, boat and/or train. It is a wonderful place to live, work and play, and a place where residents and visitors can gather for specialty shopping, creative entertainment and arts, specialty dining, and water activities within a village that has recaptured its historic past!