Course Description:

Social media personas are fictional representations of your ideal customers. Taking into account factors such as demographics, desires and pain points, personas paint a picture of the individuals you’re trying to sell to.

In other words, a profile of your perfect customer.  Targeting and understanding your customers is pivotal in product and service design as well as speaking in terms that are meaningful to your audience.

Maybe you’re trying to reach the millennial crowd. Perhaps you’re marketing toward baby boomers. Either way, creating a persona (or several if you target multiple customer types) can help you hone in on a more focused, actionable social strategy.  

Bio of the Instructor:

Jamie Taylor, CEO of Taylored Media group is a media and digital strategist with over a decade and award-winning content creator and blogger, Jamie has worked on local, regional, and national campaigns for several industries including retail, legal, healthcare, and automotive. Jamie has worked to launch media campaigns with brands such as Chevrolet, Frontier Communications, The Goodfeet Store, Yale Medicine, Primark, Topshop and so many more. Her true passion is developing content and strategic media development in order to tell a compelling story about your brand.