Description

Guest Experience as a Strategic Advantage - Design moments that create loyalty—and great reviews
- January 15th
- Time: 9:00 AM – 10:30 AM
- Location: Chelsea Groton, Community Meeting Space, 904 Pequannock Rd, Groton, CT 06340
Topics Covered:
- Mapping the guest journey (parking lot to payment); aligning FOH & BOH to one mission
- Service standards vs. emotional connection; storytelling & memory anchors
- De-escalation and recovery plans before problems go public
- Professional, purposeful responses to online reviews
Facilitator:
Dr. Melissa “Missy” Varao — Director & Chair, Department of Business & Economics, Salve Regina University; CPCE; event & tourism expert; board roles with RIHEF, Greater Newport Chamber (Vice Chair), and Discover Newport.