Lead, Read, Repeat Book Club: Creating Superfans

Leadership comes in many forms, we can be leaders of self, leaders of teams, or leaders of organizations. Leadership skills may come more naturally to some and more difficult to others, but there is always an opportunity for additional development. In this book club we will focus on books to expand our minds, learn something new and become better leaders. Whatever your leadership position, this book club will focus on impacting your relationships with others. This book club will meet 4 times a year.

Our June book is "Creating Superfans" by Brittany Hodak.

From the jacket: "What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again...and told their friends to do the same?

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.

Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining - and keeping - customers. Brittany's game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.

Whether you're launching a new business or running a hundred-year-old brand, Creating Superfans gives entire team a shared playbook for tapping into the unmatched power of superfandom."