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CMO and Grow

CMO and Grow




CMO & Grow is Ken Dec, a 35+ year global, B2B marketer and now Fractional Chief Marketing Officer specializing in driving growth for life sciences, diagnostics, and enterprise software brands from post-seed to $50 million in revenue and more on a part-time basis.

His career includes having advised firms as large as Salesforce, Thermo Fisher, Akamai, Sanofi, Dell, and more, as well as startups he helped lead to successful exits, including Sense Biodetection, ERBI, Keysoft Solutions, CRW, and more.

Services that build brands and drive demand include:

·         Brand positioning, repositioning, and messaging

·         Omnichannel, sales-integrated Go-To-Market plans

·         Account-Based Marketing

·         Operationalizing the marketing function

·         Building and leading internal marketing teams

·         Preparing the brand ‘story’ for investment and/or exit (fundraising, sale, and IPO)

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